University of Canberra has launched its biggest rebrand in more than a decade, and it’s all about backing people and their potential.
Speaking with The Wrap Up, Brit Champness, Associate Director of Marketing & Digital Engagement, said the new UCAN at UC campaign was created in response to students who no longer saw themselves reflected in the brand, particularly postgraduates and people taking non‑traditional pathways to uni.
Built through a paid national pitch process and shaped directly by student feedback, the campaign keeps UC’s iconic blue and star while shifting the focus to emotion, inclusion and belonging.
“Education should lift people up, not lock them out,” Brit says, recognising that not every journey to university is straightforward, and that grit, resilience and life experience matter just as much as ATARs.
Early response from staff and students has been overwhelmingly positive, with the campaign now rolling out across Canberra, Sydney and Melbourne.
Listen to the full interview with Brit below: